Controlling Addictions & Cravings

Cravings are powerful desires. Our brains are ‘hard-wired’ to appreciate and to pursue natural rewards such as food and sex.

Uncontrolled cravings can lead to drug addiction, obesity, compulsive behaviors, and the physiological damage caused by years of over-consumption. Drugs used by addicted people activate the same brain circuits that motivate food and sexual behavior.

Cues that trigger cravings can be sights, sounds, smell or thoughts. Cues activate the brain’s powerful “go!” circuit creating cravings. Cravings for alcohol and other drugs can be even stronger than those for food or sex.

The inhibitory system in our brain is responsible for putting on the brakes to our cravings – for telling the rest of the brain to ‘stop.’ Research suggests that some people have better ‘brakes’ than others.

Those with weaker brakes will have greater difficulty managing cravings, which puts them at a higher risk for addiction and/or relapse.

Nearly all addicted individuals believe at the outset that they can stop on their own, and most try to stop without treatment. Although some people are successful, many attempts result in failure to achieve long-term abstinence.

Drug treatment is intended to help addicted individuals stop compulsive drug seeking and use. Treatment can occur in a variety of settings, in many different forms, and for different lengths of time.

Because drug addiction is typically a chronic disorder characterized by occasional relapses, a short-term, one-time treatment is usually not sufficient. For many, treatment is a long-term process that involves multiple interventions and regular monitoring. The best programs provide a combination of therapies and other services to meet an individual patient’s needs.

Brain retraining to increase Alpha and Theta brainwave patterns has been shown by research to decrease cravings and improve the likelihood of sustained recovery. (Peniston & Kulkosky, 1989 & 1991; Saxby & Peniston, 1995).

Alpha-Theta brainwave patterns are associated with deep relaxation, increased spirituality, and sense of personal well-being.

NeuroAdvantage Programs to Help Control Cravings and Addictions

NeuroAdvantage™ offers LSN (light & sound neurotherapy) programs designed to decrease unhealthy cravings for substances and/or compulsive behaviors, while at the same time reducing mental and physical over-arousal.

Order the NeuroAdvantage Trainer

We designed our “Letting Go of Cravings” program to help desensitize our clients to the triggers that lead them to relapse. This program includes:

  • A Workbook to assist clients in identifying their relapse triggers and develop their own personal mastery script visualizing success, which also provides daily exercises;
  • A Letting Go of Cravings Manual; and
  • A 35-minute LSN session to be used with the Trainer and the included audio coaching CD.

This session can be used along with additional audio coaching CDs from our library, which use positive suggestions, affirmations, and guided visualizations to assist in controlling cravings and help you make the desired changes in your life. Audio CDs to help combat cravings and addictions can be used with the Trainer, or by themselves.

These programs can be used with the Trainer, or by themselves.

Explore Audio Programs


NOTE: These shipping charges apply only to orders for shipment within the United States. For international orders, additional shipping charges may be applied.

Please contact us to combine shipping charges for multiple items.


Peniston, E.G., & Kulkosky, P.J. (1989). Alpha-theta brainwave training and beta-endorphin levels in alcoholics. Alcohol: Clinical & Experimental Research, 13(2): 271-279.

Peniston, E.G., & Kulkosky, P.J. (1991). Alcoholic personality and alpha-theta brainwave training. Medical Psychotherapy, 2(1): 37-55.

Saxby, E., & Peniston, E.G. (1995). Alpha-theta brainwave neurofeedback training: An effective treatment for male and female alcoholics with depressive symptoms. Journal of Clinical Psychology, 51(5): 685-693.

DISCLAIMER: The NeuroAdvantageTrainer is not a substitute for medical diagnoses or treatments and is designed to be used under the guidance of a trained healthcare professional. Information published on this website is the property of NeuroAdvantage, LLC and cannot be duplicated without permission.

Learn More